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Guest Blogging – What Actually Matt Cutts Says

Submitted by Soumyadip Saha on March 10, 2014


A strong debate continued among the link builders from around the world whether Guest Blogging is an authentic link building process. However, the recent words of Matt Cutts on Guest Blogging as a link building technique stopped all debates. Matt Cutts, during the past few months, had advised people to use guest blogging not for the purpose of SEO, but for providing authentic information on a topic, where a link or two can be adjusted.

The post from Matt Cutts on 20th January, this year starts with a straight forward message “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.”

He showed an example of a guest blog he received, which was of low quality. This breaks the quality guidelines set by Google. As a result, according to Cutts, the days of low quality guest blogging as a prime tactic for link building are over. Now, people should only refer to the high quality blogs, maintained by multiple authors, for the purpose of guest blogging.

His post received couple hundred comments, and the discussion was even hot on social media. This might be the reason why Matt Cutts put in some additional information, which would explain the objective of his post in a clearer way than before. According to Cutts, this post does not refer to “high-quality multi-author blogs” and “for SEO” was mentioned in the post title:

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.”

Therefore, Matt Cutts is clearly trying to distinguish between the blogs that are only meant to serve the purpose of SEO while providing links, and the blogs that are of real help, and can provide authentic information on a subject. He says that whenever a trend tends to be authentic, more and more people try to make the most of it until it is finished. Guest Blogging too, has reached its extent as people can be seen offering ‘guest post outsourcing’ or, articles on ‘how to automate guest blogging’.

It can be concluded from the post of Matt Cutts that low quality guest blogging from websites meant for SEO is a bad way to build links. However, blogs that can provide authentic information and great quality manual outreach can still act as a good technique for the purpose of link building “These are blogs with real users and social audience”. Another thing, which is clear from the words of Matt Cutts, is that Google still prefers quality over quantity.

The following things should be kept in mind to gain best results from guest posting:

  • Opt for quality and informative content, and nothing else
  • Avoid those websites that have been built solely for the purpose of guest blogging
  • Real blogs with real readers can appropriately serve the purpose of guest posting. Moreover, one should also expertise in his area of writing to provide online traffic with appropriate information.
  • Domain Authority, Page Rank, and Trust Flow of a website should be as high as possible

Therefore, guest blogging can still be treated as one of the best link building techniques. However, one should also avail other link building techniques like reviews, brand citations, infographics, content marketing, and broken link building to maintain a cleaner and safer backlink profile, and achieve the best results for a website.

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